Placing the user in the heart of the story A central ambition of BBC iWonder was to inspire individuals to discover something about themselves and the world. This guided the creation of a series of interactive features designed for a British audience. The Happiest Place Test used survey data from 400,000 people to offer people best and worst places to live in the UK based on their personality traits. Applied Works have a rigorous, creative approach turning editorial commissions into audience successes. Mike Orwell Science Editor, BBC iWonder We developed several features, establishing standards and maintaining consistency within the BBC iWonder framework. Personalisation and choice became the common thread, leading to a significant increase in the sharing of BBC content. Previous Project ← The Times Digital Strategy Next Project Inside Black Mirror →