Placing the user in the heart of the story

Inspiring people to discover something new about themselves and the world around them was a key ambition for iWonder. This ambition formed the basis for a series of interactives we created for the BBC. Each one asked the audience a set of simple questions to provide results that placed them in the heart of the story.

Happiest Place Test

This looked at how personality traits affect suitability for living in different regions of Britain, using data from a survey of 400,000 people. Researchers discovered that each district scored differently across the ‘big five’ personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism. The research revealed that an individual’s alignment to the average personality traits of those in the region they live could impact their life satisfaction.

By entering your postcode and answering eleven questions, you were given four places with a happiness score for each – where you live, where you would be happiest and least happy to live, and the best fit for you near your current address. The results also contained demographic information for each region, including population density, average age and average income.

Applied Works have a rigorous, creative approach to developing editorial ideas and have been highly collaborative partners in our projects. Above all, their distinctive UX and design skills have turned promising commissions into audience successes.

Mike Orwell Science Editor, BBC iWonder

Dating, eating and ambidextrousness

Subsequent subjects gave us the opportunity to develop different approaches to fit each story, while maintaining consistency within the BBC iWonder framework.

The Secret to Getting an Online Date supported a Horizon programme presented by Dr Hannah Fry, looking at how decisions about your dating profile can affect your chances of success. The left-handedness test we created for Wimbledon 2016 asked why lefties are more likely to win at tennis, and our Eat Well for Less at Christmas guide offered people recipe choices based on their personal circumstances.