Happiest Place Test
This looked at how personality traits affect suitability for living in different regions of Britain, using data from a survey of 400,000 people. Researchers discovered that each district scored differently across the ‘big five’ personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism. The research revealed that an individual’s alignment to the average personality traits of those in the region they live could impact their life satisfaction.